![Headshot of Kevin Mayne, CEO of Cycling Industries Europe](https://i0.wp.com/betterbicycles.org/wp-content/uploads/2021/02/Kevin_Mayne.jpg?resize=360%2C360&ssl=1)
Steering Group Member: Chief Executive of Cycling Industries Europe (CIE)
CIE is the voice of cycling business, promoting the sector in Europe and worldwide. I have over 20 years in cycling advocacy, previously working as Development Director at European Cyclists’ Federation. Before that I held senior positions in food companies including Cadbury Schweppes, Coca Cola and Kraft Foods. I am a lifelong cyclist.