Steering Group Member: Director of Iceni Cycles, co-founder of AVC and Cyclescheme
Iceni Cycles make electric-assist cargo trikes in the UK. AVC is one of the UK’s largest folding bike retailers. Cyclescheme is the UK’s most popular cycle to work benefit, for which we won the Fast Track 100 in 2009. I’m still keen on cycling and have raced lots in the past.